Intro
MedsNow provides affordable CRM solutions for independent pharmacies to simplify invoicing and collections, manage customers, and grow their businesses with an easy-to-use online platform.
Project Meta
Role
Agency: Atomic Health
Sr. UX Designer, Design Ops Lead
Timeline
January 2023 – April 2023
Contributors
Creative Director: Mike Cuesta
Project Manager: Erin Ziebart
UX Designers: Liz Hixon, Nico Muiño
Visual Designer: Alaina Bock
Design Ops: Mike Cuesta, Liz Hixon
Contribution
Atomic Health partnered with MedsNow to provide a solid MVP solution for their CRM SAAS platform for independent pharmacies. In my role, I helped pioneer a comprehensive understanding of client needs and the problems they were looking to solve, plan user flows to meet these needs, explore wireframes, create a customized design library and implement high fidelity screens with a refreshed interface design. Atomic Health delivered a full MVP solution successfully unlocking a complete online CRM for independent pharmacies to manage orders, onboard patients, create and send invoices and support in-store POS systems.
Background
MedsNow’s mission is to provide a simple, affordable and effective CRM solution tailor-made for independent pharmacies. “Mom and pop” pharmacies are known to excel at customer service and affordability for their patients. Thanks to MedsNow, these small pharmacies can now outmatch big pharmacy chains in their efficiency and convenience as well!
A collection of interfaces from the MedsNow CRM
Process
Research & Design
At Atomic Health, we always start with exploration and research to fully understand the problem we’re looking to solve. For MedsNow, we got a comprehensive view into how small pharmacies manage orders, fulfillment and billing. We also fully documented the staging platform MedsNow had created as proof of concept to better comprehend the how the founders were thinking about a comprehensive CRM solution.
Planning
Understanding the CRM needs and pain points of pharmacies enabled us to capture “jobs to be done” and begin planning and iterating towards a solution. Creating platform sitemaps enabled us to explore with the client how to structure user flows. Multiple iterations of high fidelity wireframes then helped us get a vision for how users would interact with the final CRM.
Design Iterations
To help the client determine a visual direction for the platform, we created a sliding scale of adjectives with interface examples. Their leadership team moved the sliders in the direction they envisioned for their product’s brand feel. Members of our team who specialize in visual design stepped in to help iterate to determine a final direction for the interface design.
Adjective sliding scale, helping clients illustrate their vision for their interface design
Component Library
Based on an internal component library I had developed for our team at Atomic Health, I crafted a custom design library for the MedsNow platform. The initial library was configured with generic unbranded components that were used for wireframing. As visual design decisions were made at the library level and rolled out to the wireframes, we were able to simplify the process of converting approved wireframes to final designs.
A sample of components and styles from the component library
Outcomes
Overview
The leadership team at MedsNow was incredibly grateful to see their vision for an MVP version of their product fulfilled. This product handoff enabled their team to start marketing their product as their engineering team simultaneously worked towards a slightly more robust V2.
It was a pleasure working with everyone on the team… I’m very lucky to have worked with a wonderful team like yours! Everything looks great and hopefully we work together in the future!
—Omar Awadalla, Head of Pharmacy, MedsNow